In 2015, the brand equipped 100 stores with VR headsets. The brand actually managed to combine its brand marketing with experience marketing for an amazing brand activation in-store. A great example of retailtainment as brand activation is the one from TOMS. Just like in a love story, in this case with different characters, one character (the brand) needs to make a bold move to surprise the other character (the customer). It’s surprising, it’s bold, and it makes you feel something.
#Hype store movie
It’s not the easiest way to capture the attention of potential customers, but it’s the most impressive for sure.Įxperiential marketing is just like that grand, big gesture the lead male character does right at the end of the movie to get the girl. That’s why brands need to make sure that they offer an experience. Experiential marketing, aka RetailtainmentĬustomers are looking for much more than products when they go shopping. Since we’ve mentioned that brand activation revolves around offering an experience, let’s start with our favorite type of brand activation: 1. There are different ways in which you can “activate” your brand. However, brand marketing is used for both rebranding, implementation, and customer feedback. For example, if you just rebranded your products, brand activation is the right move to show your customers the change. Brand activation tries to take the brand from a stage to another. Well, while brand marketing also focuses on increasing awareness and engagement, it is an overall strategy that promotes and monitors the image of the brand. You might be wondering what is the difference between brand activation and brand marketing. In a competitive market, it’s hard to get noticed, unless you are a huge worldwide known brand.īrand activation means offering customers an experience to increase brand awareness and engagement.
While it might sound just like a common buzzword, brand activation is crucial for brands all over the globe.
How can they choose? How can you make your product be the one they select and buy? Brand activation is the answer to all of your questions. 10 types of hair products, 20 brands that sell the same product with a different label, 7 different flavors, and scents for the same shampoo… Customers step foot inside the store and they are bombarded with hundreds of options.
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